Advice on Creating Great Inquiry Topics

Advice on Creating Great Inquiry TopicsHow do you create great looking inquiry topics? There are a lot of excellent questions about this. As a consultant, I've always been amazed by how many people are doing it wrong. Here's a quick rundown of what not to do.Article writing is a process and it's only as good as the next step. In your article, think about the keywords and how you're going to use them. Make sure they are in the right place and the right time. Use your theme, but go one step further. Use specific things from the article, you know, like maybe a picture of one of your current clients that you used in the intro.Article writing doesn't have to be like this. If you're not writing to an audience, make sure that you know who you're writing for. This applies to all parts of your business, whether it's writing marketing, copywriting, or design work.Lastly, build a relationship with your audience. Not only do you want to inform them, but you also want to treat them with respect. You need to make them feel part of your team.Don't ask 'why?' You want to know why people have questions so that you can give you have answers. It's not the best way to start.I'm asked why people read my articles. I'll answer it this way. People are curious. It's like they're running away from something they don't understand or someone they don't trust.If you're talking about SEO, you're talking about trust. Ask questions and figure out what your audience wants to know. If they don't want to know that, keep it out of your article!Curiosity is a very good thing. Curiosity is infectious. Good conversation is. Don't forget that.